Practcal Research on the Consumpton Culture and Phenomenon of Religion
TÜKETİM KÜLTÜRÜ VE DİN OLGUSU ÜZERİNE UYGULAMALI BİR ARAŞTIRMA

Author : -Cemile Zehra KÖROĞLU
Number of pages : 58-85

Abstract

This study is a feld survey which is performed to demonstrate the relatonship between consumpton culture and religion in provincial centers of Konya and İzmir. In this study, it has been studied theoretcally that foundaton of consumpton behavior, the consumpton process and the factors affectng this process, the emergence of consumpton behavior in our society where the process of modernizaton has been experienced. In this context, it has been tried to put forward the reflectons of Islamic point of view about consumpton behavior on the society. Practcally, consumpton culture and religion and the effects of religiosity on consumpton behavior have been investgated with the methods and techniques of Sociology of Religion within the framework of the research hypothesis. In this way it has been aimed to contribute to the consumpton researches in general. In partcular, to the Department of Sociology of Religion and researches in this area. In this context, the relevant surveys were applied with a total of 1067 people in two provinces and statstcal analyzes were performed with SPSS 10.0 sofware package. In evaluatng the data x2 (chi-square)test was used. As a result, nowadays the impacts of consumpton culture are increasing, in the emergence of consumpton behavior which has dimensions like sociological, psychological, economic, the positoning of the value of individuals has been found to be quite important. In our research where religiosity taken as an independent variable, different from the general consumpton researches, tried to determine the effect and locaton of religiosity on consumer behavior practcally, it has been determined that religion has stll actve and transformatve role in modern and traditonal societes to determine the consumpton behavior.

Keywords

Consumpton behavior, Consumpton culture, Religion, Islam, Survey.

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