@article{2016,title={Percepton of Media and Manipulated Reality in the Regulaton of Daily Life},abstractNode={Transformatons and remodeling of social structures are primarily manipulated by daily life paterns of people. This is why cases indicatng that, in every era, dominant powers exert efforts primarily to manipulate the daily life paterns of people from the outside are observed. In modern tmes, with the diversifcaton and development of communicaton means, media has become a dominant factor in such manipulaton. Although modern people possess vast means to reach informaton, they are less able to reach the reality. The reason behind that lies in the way how dominant powers, having desires to shape daily life pursuant to their own objectves, rebuild the percepton of reality every tme by taking advantage of today’s media power. Daily life practces are endeavored to be shaped as desired through such newly-built perceptons of reality. Media’s possession of such a great influence to manipulate societes has led, in general, to the evaluaton of the feld of “media” as a power all by itself. One of today’s most signifcant maters that is under discussion is media’s penetraton into people’s lives and influencing them without being notced, thanks to the technological advancements. The main objectve of this study is to present the role of media in modeling the daily life practces and, in connecton with such role, how the dominant powers intending to regulate daily life try to achieve their goals of regulatng daily life paterns by utlizing the effectve power of media.},author={ -Ensar ÇETİN },year={2016},journal={Toplum Bilimleri Dergisi}}